How fast does SEO actually work for service businesses?
Our First Win milestone is at least one money keyword on page 1 within 30 days. Our 90-day target is 5 of 7 ranking metrics. Full lift to consistent page-1 across the keyword set typically lands on the timeline shown in our tier projection chart: 1 to 4 months for Tier 1 verticals, 1 to 6 months for Tier 2, 2 to 8 months for Tier 3, and 2 to 12 months for Tier 4 YMYL categories. Floor of each band = our measured engine pace (peo4you.com cold-start at 71 days); ceiling = industry-typical when client content cadence runs low. We model the band on the calculator output.
How is this actually different from a generic SEO agency?
Three things. One: the program is built by Juan Reyes, an operator with 17 years in the trench (ex-Vensure), not assembled by a junior account-manager rotation. You meet the operator on the discovery call and they architect your engine. The day-to-day is then run by a tooled team executing that playbook. Two: we put a contractual guarantee on ranking metrics with a 100% refund if we miss. Almost no agency will sign that page. Three: we cap at one slot per subvertical per service area, so we will not sign your direct competitor. The pricing also reflects an operator-with-tooling model, no overhead from a sales / AM / PM / QA stack you do not need.
Will I have to write the content?
No. You send us voice notes about jobs you have completed. The address, the problem, what you did, what you would warn the customer about. We get to work. We transcribe, structure, source the photos, write the article, add the schema, build the internal links, and ship it. You approve. That is the entire content workflow on your side.
What does my actual week-to-week involvement look like?
Light. You send us voice notes about jobs you have completed when you have them. We turn each into a piece of content. You approve drafts as they come up via email or Slack. There is a monthly review call where we walk through the previous month's metrics and the next month's plan. Everything else, keyword research, on-page fixes, GBP, reviews, ad accounts, hosting, the website, is on us.
My industry is regulated (insurance, healthcare, legal, financial). Does this still work?
Yes, with a longer runway, and the proof case for it is our own client peo4you.com in regulated employee benefits, the same Tier 4 YMYL class as health, financial advisory, and mortgage. From February 2025 through February 2026, thirteen straight months, peo4you sat at average Google search position 39.5. Bottom of page 4. Bottom slice of its vertical. 286K impressions and 773 clicks across the entire window. Then in March 2026 we deployed the new automation engine. Mar 1 - Apr 14: average position climbed to 14.3 across 116K impressions and 316 clicks. Last 16 days (Apr 12 - 28): average position 12.6 across 47.1K impressions and 133 clicks. Last 7 days (Apr 22 - 28) tightened further to average position 11.8 across 22.6K impressions and 51 clicks, with Apr 28 cracking the top 10 for the first time ever at average position 9.1. Plus a 9-day rebound from a 3-site duplicate-content penalty in the same window. The runway for Tier 4 is 2 to 12 months (floor to ceiling) to lock in the climb from position 18 to position 10 across the full keyword set. The 5 of 7 guarantee applies to all tiers. The chart and tier table above show how the curve compounds.
What if I am already on a contract with another agency?
We do not poach mid-contract. If your current agency has 90 days or less remaining, we can start a parallel content runway so you do not lose months. If you are signed for longer, we will tell you to ride it out and earmark a slot in the next quarterly cohort.
Why a 24-month term?
SEO compounds. Cutting the relationship at month 6 or 12 throws away the position lift we just built. The 24-month term aligns our incentive with yours. We earn back our reduced introductory pricing only if the SEO actually works. The free redesign is your reward for committing to the runway. A 12-month exception is available at a $450/mo premium and no free redesign.
What exactly does the 5 of 7 guarantee pay out if you miss?
We guarantee we hit at least 5 of 7 metrics in 90 days. If at the end of the audit window we hit 4 or fewer, every retainer paid to date refunds in full, 100%. There is no stair-step, no partial refund, no "we got close." Either we clear the bar or you get your money back. The full conditions, including the audit window, the metric definitions, and which metrics carry forward at the end of each quarter, are in the term sheet.
Do you do paid ads, or only SEO?
Both. SEO Core is organic-only. Growth and Total Marketing add Google LSA and Google Ads with CallRail call tracking. Ad spend is pass-through with a 10% management fee. We do not mark up ad spend.
We are a Spanish-speaking shop. Do you offer Spanish content?
Yes. Bilingual content is in every tier. Bilingual landing pages and Spanish-dominant funnels are part of Total Marketing. Output is published with hreflang tags so search engines route the right language to the right user.
How do you measure attribution?
CallRail dynamic number insertion on Growth and Total tiers. Form fills tagged by source via UTM. Google Search Console for organic ranking and click data. Local Falcon grid scans monthly for Local Pack presence on the agreed keyword set. We share a single quarterly review document.
What if my site is built on a platform you do not support?
If we cannot operate on your current platform, the Free Refresh, Rebuild, or Custom redesign on the 24-month term is your migration path. We rebuild on a stack we can fully operate (typically WordPress or a static-export framework with managed hosting we run).
Do you guarantee a specific number of leads?
No. We guarantee ranking metrics, because those are the upstream lever we control. Lead volume depends on offer, conversion rate on your site, seasonality, and competition. We project a band in the calculator, but the contractual guarantee is on the seven ranking metrics.
What is the discovery call like?
30 minutes. We pull your current GSC, Lighthouse, and schema audit on the call. We share our own GSC read-only so you can verify the proof numbers. We name a tier and a price. You decide. No high-pressure close.
What does "one slot per subvertical per service area" actually mean?
We work the same keywords, the same competitive set, the same conversion playbook for every client. Two clients in the same subvertical in the same service area would compete with each other for our outputs. So we lock the slot at signing and we will not sign your direct competitor for the duration of the contract. Subvertical means the actual demand pocket you sell into. Roofing residential is a different subvertical from roofing commercial. Family law is a different subvertical from estate law. We will be specific about the boundary on the discovery call so the protection is real.