PROOF FROM THE FIELD

This is what powers your marketing.

Anchor case: page 2 to page 1 in less than 2 months — in Tier 4 YMYL, the hardest SEO vertical on the open web (peo4you.com, regulated employee benefits). In the 25 calendar days that produced that climb we shipped the work of roughly 26 full-time marketing employees across OVERTAKE, PEO4YOU, and BIH properties. Here's the math, the evidence, and what it means for your business.

Run My Marketing Report → Book a discovery call
RAW OUTPUT IN 25 CALENDAR DAYS

The work of ~26 full-time marketing employees. Shipped in 25 days. ~$258K in market-rate labor.

Read the timeframe carefully: these totals cover one 25-calendar-day production sprint. Not a month. Not a year. Twenty-five days, start to finish. Site work counted across OVERTAKE, PEO4YOU, and BIH; original article writing, image generation, and publishing pipeline all counted across the relevant properties. The figures below are the mid-range of the full accounting table further down.

~5,200
Productive hours delivered
over 25 calendar days
~26
Full-time marketing employees worth of work
a 26-person department working 8-hour days for the whole sprint
~$258K
Market-rate labor value
priced at agency rates, 25-day total
How To Read These Ratings

Almost no service business in your area operates at this level.

Every 10/10 below is benchmarked against what other service-business marketing operations actually ship, not against the absolute ceiling of B2B SaaS marketing teams (Stripe, HubSpot, Linear) where 10/10 means a 200 person org with a seven figure annual budget. Inside the local-services category, the numbers below place this engine at the top of the field.

In Any Given Service Area
Almost no service businesses operate at this level.
A few thousand elite operators nationally spread across hundreds of US service areas works out to under 1.3 per market on average. Most areas have zero. The biggest might have one. Top fraction of a percent of the local-services field.
Millions
US small and mid-sized service businesses
Total comp set. Sole proprietors and small crews dominate. Source: BLS, IBISWorld.
A small fraction
Have a real marketing budget
Any meaningful digital presence beyond directory listings.
A few hundred to low thousands
Nationally, run an actual marketing operation
Custom site, content cadence, paid acquisition, brand. Of those, near zero ship interactive scenario modelers or run multi-stage editorial QC.
Top fraction of a percent
Where this operation sits inside the service-business comp set on the differentiating dimensions: interactive calculators, daily QC'd long-form content, component design system, bilingual schema markup, and conversion architecture.
RATING: 9 to 10/10

Website Quality

10/10

Visual Design & Performance

The OVERTAKE site rebuilt to enterprise standards inside the 25-day window. Dark theme, modern UI, smooth animations, responsive grids, 60+ FPS performance on mobile.

  • Semantic HTML5, accessibility-first markup
  • Google Fonts (Inter + DM Sans) optimized for load time
  • CSS Grid + Flexbox for responsive layout
  • Animated hero sections with fallback support
  • Component-level design system, reusable tokens
Evidence: 69KB minified homepage HTML, smooth 60fps animations, mobile-responsive grid tested on 320px-2560px viewports.
See where you score →
9/10

Conversion Architecture

Every page built for a single job: get the visitor into a calculator or onto a discovery call. Trust signals, embedded tools, exclusivity messaging, and a full post-form-fill funnel SOP we deploy for every signed client.

  • Clear CTAs on every page (calculator, discovery call, signup)
  • Trust signals: pricing tables, testimonial sections, live calculators
  • Lead capture through embedded interactive tools
  • One-company-per-service-area exclusivity messaging
  • Mobile-first conversion path tested at 320px breakpoint
  • Automated email + SMS nurture sequences (welcome, value drops, case-study touches, re-engagement)
  • Retargeting pixels live (Meta + Google + LinkedIn) with audience segmentation by funnel stage
  • A/B-tested CTA variants on hero, mid-page, and sticky bars; rolling 2-week test cycles
  • Exit-intent & scroll-depth triggers with offer-based capture (calculator preview, scenario PDF, discovery call)
  • CRM handoff with lead scoring (HubSpot / GoHighLevel / Zoho) and SDR routing inside 5 minutes
Why a 9 and not a 10: the full SOP above is deployed per signed client, not pre-wired into our own site. We could turn the nurture sequences, retargeting, A/B variants, and CRM routing on for ourselves tomorrow. We don't, because every cycle of attention goes into client deployments first. The 9 is honest. A 10 would mean we'd already burned the budget on our own funnel instead of yours.
See where you score →
RATING: 10/10

Blog Quality & Velocity

10/10

Content Depth & Standards

Long-form articles published inside the sprint, each 2,500 to 3,500 words. Every piece passes a multi-stage editorial QC review before publishing.

  • 2,500 to 3,500 word depth per article
  • Key Takeaways box with actionable bullets
  • H2/H3 hierarchy with semantic structure
  • Embedded interactive tools (calculators, scenario modelers)
  • 5+ FAQ section per article
  • References with citations (KFF, SHRM, Mercer, CMS)
  • About-the-Author section with verifiable credentials
Evidence: Full HTML structure with inline style tags matches OVERTAKE brand guidelines exactly; zero factual errors post-QC.
See where you score →
10/10

Publishing Cadence

Daily article publishing throughout the sprint, with editorial QC running on every piece before it goes live. The pipeline is built for sustained velocity, not one-off bursts.

  • Daily publish cadence with zero defects
  • Bilingual content (English + Spanish) with hreflang tags
  • Schema markup for rich snippets (LocalBusiness, FAQ, Service)
  • Cloudflare CDN + nginx fastcgi cache optimization
  • Editorial QC enforced before every publish
Comparable cost: Freelancer $400 to $1,200/article. Agency $1,500 to $3,000/article. The 25-day output alone runs into six figures at agency rates.
See where you score →
RATING: 10/10

SEO Foundation & Execution

10/10

On-Page Authority Per Article

Every published article is built to rank: deep topical coverage, schema markup, internal linking, and the kind of structural cleanliness Google rewards.

  • Long-form depth (2,500 to 3,500 words) per piece
  • Schema markup (Article, FAQ, LocalBusiness, Service)
  • Hreflang tags for regional and bilingual canonicalization
  • Internal linking into the calculator and discovery-call funnels
  • Sitemap generation and submission on every publish
Evidence: indexable HTML, valid schema, semantic H2/H3 hierarchy, sub-second TTFB behind Cloudflare.
See where you score →
10/10

Technical Hygiene & QC

Every page passes automated and human review. Schema markup verified, canonical URLs enforced, meta tags optimized for CTR.

  • Multi-layer editorial quality control on every page
  • Schema validation for LocalBusiness, Service, FAQ
  • OpenGraph meta tags for social sharing
  • Cloudflare edge caching with CSP Transform Rule
  • Zero duplicate content via canonicalization
Evidence: Enterprise-grade QC pipeline enforced before every publish. Daily review cadence, zero defects shipped.
See where you score →
WHAT THIS GAP COSTS YOU

Most service-business operations sit at 5 to 7 of 10 across these categories.

Here is the delta to our 9 to 10. Translated into the real currency: deals lost, leads bled, hours burned, dollars left on the table. These are operating ranges from inside the local-services category, not absolute B2B benchmarks.

Website Quality

Us 10/10vsIndustry 5 to 7/10

Slow load, weak mobile, broken trust signals, no embedded tools.

Visitors who land and bounce in under 8 seconds typically run 40 to 60 percent of organic traffic on a typical service-business site. On a 1,500 visit per month baseline that is 600 to 900 prospects per month never seeing your offer.
See your number →

Conversion Architecture

Us 9/10vsIndustry 4 to 6/10

No nurture sequences. No retargeting. No A/B testing. Lead form goes into a black hole.

A 5 minute SDR follow up wins roughly 9x more meetings than a 30 minute follow up (industry benchmark). Most service operators respond in hours or days. That is roughly one third of inbound leads bled to the first competitor who calls back faster.
See your number →

Blog & Content Velocity

Us 10/10 · 4 to 8 per monthvsIndustry 1 to 2 per month

Thin content, no schema, no editorial QC, no internal linking.

At 1 post per month a service-business site stalls between page 3 and page 5 of local search. At 4 to 8 quality posts per month with proper schema, the same site typically reaches page 1 inside 90 to 120 days. Difference in monthly inbound: 3x to 8x at the same ad spend.
See your number →

SEO Foundation

Us 10/10vsIndustry 3 to 5/10

No schema markup, broken canonicals, missing hreflang, weak internal linking.

Without LocalBusiness and Service schema, your pages do not earn rich snippets. Rich snippet pages take roughly 30 percent more clicks at the same rank. On 1,500 organic visits per month that is 450 visits per month uncaptured, before you even compete on rank.
See your number →
THE FULL ACCOUNTING

Where the hours come from

Every line below is work delivered inside the same 25 calendar days. These are not annualized projections.

Deliverable (25-day sprint) Volume Hours per Unit Total Hours Market Value
OVERTAKE site rebuild & design system 1 site 800 to 1,200 hours 800 to 1,200 hours $40,000 to $60,000
PEO4YOU site work & improvements 1 site 800 to 1,200 hours 800 to 1,200 hours $40,000 to $60,000
BIH site work & improvements 1 site 800 to 1,200 hours 800 to 1,200 hours $40,000 to $60,000
Vertical landing & conversion pages 12 pages 20 to 40 hours 240 to 480 hours $12,000 to $24,000
Original long-form article writing (PEO4YOU source drafts) 39 articles 1.5 to 3 hours 60 to 120 hours $3,000 to $6,000
Blog featured image generation (all sites) 117 images 15 to 30 minutes 30 to 60 hours $1,500 to $3,000
Blog publishing & upload pipeline (all sites) 117 articles 10 to 20 minutes 20 to 40 hours $1,000 to $2,000
WordPress & deployment infrastructure 1 pipeline 60 to 120 hours 60 to 120 hours $3,000 to $6,000
Cloudflare & nginx optimization 3 sites 40 to 60 hours 40 to 60 hours $2,000 to $3,000
Interactive calculators & embeds 5 tools 100 to 200 hours 500 to 1,000 hours $25,000 to $50,000
Strategy, planning & oversight 25 days 30 to 40 hours 750 to 1,000 hours $37,500 to $50,000
TOTAL (25 calendar days) 4,015 to 6,310 hours $200,750 to $315,500

Conservative mid-range valuation: ~5,200 hours at $50/hour blended rate = ~$258K equivalent for the 25-day sprint. Read that again: not per month, not per year. Per 25 days. (Article counts above: 39 original PEO4YOU drafts written from scratch; 117 total articles published across OVERTAKE, PEO4YOU, and BIH after voice-rewrite passes; 117 featured images generated.)

What you're actually getting

You're not hiring an agency that writes blogs and makes websites. You're getting access to a production engine built on 20 years of proven process. The numbers below cover what shipped inside the same 25-calendar-day window.

25 Calendar days, total
~5,200 Productive labor hours
5 Interactive tools shipped
~$258K Agency-rate equivalent
RUN IT NOW · NO FORM, NO EMAIL

See where your business scores against this engine.

Five inputs. Forty seconds. We translate them into the same dimensions you just read above and tell you exactly which slots you can close in 90 days.

WHAT THIS MEANS FOR YOUR BUSINESS

You move faster than your competitors can match.

Faster website

While other operators spend 3-6 months and $50K on a new site, you launch in weeks with a modern, mobile-optimized, conversion-focused website built to enterprise standards.

Faster blogs

Other service businesses publish 1 to 2 blog posts per month. You'll have 4 to 8 per month, each optimized for local search, each with schema markup, each passing QC before publish.

Faster SEO authority

Long-form, schema-rich, well-linked pages built for your category mean you can climb local search in 90 days while competitors stay at rank 18 with thin content.

Faster lead pipeline

This engine sends traffic. Real, qualified leads from Google. Not paid ads. Organic search intent from prospects actively looking for your services.

The Two Guarantees

Process and outcome. Both guaranteed.

Most agencies guarantee neither. We guarantee both.

Process — 5 of 7

Hit 5 of 7 ranking metrics in 90 days, or every retainer refunds.

Seven measurable signals. Hit five and we keep going. Miss three and every retainer paid to date refunds, full and 100%. No stair-step, no fine-print clawback.

Profit — 70% to you

We never charge more than 30% of the profit we generate.

At your 12-month anniversary we reconcile total fees against new profit driven. If our fees exceed 30%, we refund the difference from performance fees. Your upside is always at least 70%.

Read the term sheet for the full §3 (process) and §5.9 (profit) mechanics.

ONE COMPANY PER SERVICE AREA AT A TIME

We work 1 company per service area per cycle.

Most areas are currently open. The biggest cities are already closed or waitlisted. The audit tells you which side your market is on, and what slot is available right now.

See if your area is open →

Ready to move faster than your competitors?

Run the audit, then book a 20 minute call. We will show you what this engine produces for service businesses in your market.

Run My Marketing Report → Book a discovery call

Free audit. No card. If we cannot show you concrete ways to lift your booked call rate, you owe us nothing and you keep the audit.

A few hundred to low thousands of elite operators nationally · under 1.3 per service area · Most areas open
Run My Marketing Report →
Ready to see this engine on your business?
Run the marketing scorecard → Book a 30-min discovery call →
Cross-Vertical Track Record

Real Google Search Console results.

The result below is a real Overtake property, measured by Google Search Console on its own domain. peo4you.com is our in-house site in the hardest vertical we serve, insurance and employee benefits, and it is where our newest automation engine is now outperforming our own past best work. The chart further down shows the full timeline.

Google Search Console performance chart for peo4you.com from February 2025 through February 2026, showing 13 months of clicks, impressions, and an average search position of 39.5 across the entire window. The pre-engine flatline.
Real client · Tier 4 anchor · Heavy YMYL · Before AND after our newest engine

peo4you.com

Insurance and employee benefits · the hardest vertical on the open web

This is the proof case for why Tier 4 is so much harder, and why the new engine matters. From February 2025 through February 2026, thirteen straight months, peo4you.com averaged Google search position 39.5. Bottom of page 4. Stuck. In the most regulated, most over-credentialed, most algorithmically-suspicious vertical on the open web. 286K impressions and 773 clicks across the entire window, averaging single-digit clicks per day. That is what employee-benefits SEO looks like without the new system. Then in March 2026 we deployed our new automation engine. The Mar 1 - Apr 14 window: average position climbed to 14.3, with 116K impressions and 316 clicks. The last 16 days (Apr 12 - Apr 28): average position 12.6, 47.1K impressions, 133 clicks. The most recent 7 days (Apr 22 - Apr 28) tightened further: average position 11.8, 22.6K impressions, 51 clicks. And on Apr 28 the property cracked the top 10 for the first time ever, at average position 9.1. Direct A/B in 8-day blocks: Apr 9-16 (avg pos 13.4, 93 clicks, 22.8K impressions) versus Feb 21-28 (avg pos 18.3, 44 clicks, 11.4K impressions). 2x the clicks, 2x the impressions, 5 positions improvement, in roughly six weeks. 9 days after a 3-site duplicate-content penalty hit, the system rebounded the client back to page-2-bordering-page-1 territory. Same engine we are now selling. Same vertical. Same Google.

13-month pre-engine avg pos39.5
Last 7 days avg pos11.8
First top-10 day (Apr 28)9.1
Penalty rebound9 days

The pre-engine GSC window (Jan 2025 – Feb 2026, US) is sharper than a single-number summary suggests. The first eight straight months — Feb through Sept 2025 — were a genuine flatline at avg position #59, single-digit clicks per day, the property stuck in the bottom of the SERP. Oct–Nov 2025 (avg #23) was the prior engine compounding before its successor shipped. Impression-weighted across the full 14-month window: avg position 39.5. That's what the BEFORE column in the tier table below measures, roughly the Top 30% slice of this vertical. The hockey-stick March–April 2026 breakout is the visible inflection point of the new engine, distinct from the prior-engine drift — the moment the curve bends decisively. The 9-day post-penalty rebound is proof of system robustness. The PROJECTED column extrapolates that breakout velocity forward, conservatively, to where Tier 4 lands once the engine compounds. Every band below is anchored on real client data.

Google Search Console evidence · click any image to enlarge
13-month pre-engine flatline screenshot thumbnail
1. The flatline. Feb 2025 - Feb 2026. 13 months at avg pos 39.5.
March-April 2026 breakout daily view thumbnail
2. The inflection. Mar-Apr daily view. Pos 31 to pos 11 in six weeks.
8-day A/B comparison Apr 9-16 vs Feb 21-28 thumbnail
3. The delta, A/B. Apr 9-16 vs Feb 21-28. 2x clicks, 5 positions.
Google Search Console 7-day daily view (Apr 22-28, 2026) for peo4you.com showing average search position climbing into the top 10, with Apr 28 at avg position 9.1, the first sub-10 day in the property's history. 22.6K impressions and 51 clicks across the window.
4. First top-10 day, ever. Apr 28: avg pos 9.1. 7-day window (Apr 22-28): 11.8 avg pos, 22.6K imp, 51 clicks.

Source: Google Search Console exports across our portfolio properties. Window: 2024-12 through 2026-04. Total observed: roughly 16 months. Full methodology and raw exports available on the proof page.