Move the sliders to match your numbers. We show what your paid program throws off today, what it makes once we cut your cost per lead and cost per deal by 20%, and your net gain after our fee.
Your numbers
Loads typical cost-per-lead, close rate, revenue and margin for your vertical. Every number stays editable — slide to match your own.
$12,000
This is your money, paid straight to Google. We never mark it up.
$120
25%
$8,000
35%
What it means
Your net gain after our fee
$10,000/mo
Extra profit from the 20% cost cut, minus everything we charge.
$150,000 more profit in year one
At today's cost
Leads / mo100
Customers / mo25
Cost per lead$120
Cost per deal$480
Profit per deal$2,800
Profit / mo$70,000
With our engine · −20%
Leads / mo125
Customers / mo31
Cost per lead$96
Cost per deal$384
Profit per deal$2,800
Profit / mo$87,500
Profit today$70k
With our engine$87.5k
After our fee$80k
Base management$2,500
Performance — 5% of added revenue $2,500
Our total fee / mo (caps at $7,500)$5,000
✅Capped at 30% of the new profit we generate. Your upside is always at least 70% — or we refund the difference.
How the math works. Leads = ad spend ÷ cost per lead. Customers = leads × close rate. Revenue = customers × average revenue. Profit = revenue × margin. Our engine cuts your cost per lead and cost per deal by 20%, which means about 25% more customers and profit from the same ad budget (a 20% lower cost produces 1 ÷ 0.8 = 1.25× the output). Our fee is $2,500/mo base + 5% of the added revenue we drive — the new revenue above what you earned before us, never your existing business (the 5% caps at $5,000/mo, so the total fee caps at $7,500/mo). It never exceeds 30% of the new profit we drive. Ad spend is yours and is never part of our fee. Figures are illustrative projections, not a guarantee of specific results; performance guarantees are defined in the term sheet.
Overtake · PPC Core · Figures are illustrative; guarantees defined in the term sheet.